Talkers Magazine, and Talkers.com, required reading for those in the radio world, announced today that WVKO, a small station utilizing a progressive talk format, will cease operations because of a lack of support from the like-minded community.
Their website reads as a cross between a sweet goodbye letter, and a double-crossed lover doing their best not to boil your bunny: (emphasis mine)
“It is with great sadness I must inform WVKO’s listeners that once again, Progressive Talk will be silenced on the Columbus airwaves. Our one-year lease on the station is about to expire, and at this time there is no way that we can continue operating the station. So as of midnight on Sunday, December 16th, the new operators will be airing a gospel format on WVKO. Once again, we had a good run with the station, and we were happy to in some small way contribute to the success that the Democrats enjoyed in November.
Unfortunately, it was not a two-way street, and lack of advertising support from the Obama campaign all the way down to local races ensured that we will be unable to continue into the new year.
I put my time, money, heart and soul into doing what I believed to be important for the country, but those who benefited most from our efforts chose to spend their campaign dollars elsewhere.
Fool me once, shame on you, fool me twice….Well, we can’t get fooled again. Also, a number of advertisers who supported the station in the past chose to turn their backs on us this time. I can’t say why, since they would not return our calls. I want to thank our advertisers, supporters and you the listeners for everything, and i hope that Progressive Talk can somehow return to Columbus in the future.”
If a progressive talk station can’t get community support after November, when will they ever get support? Or, as they advocate about birth control and abortion, should radio just be free?
Nothing is ever free. Someone must pay to keep the lights on. WVKO proves a key component of Capitalism – where there is no market support, no product can be sold.